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Business owners: Here’s a social media platform roundup
We have all heard of the big social media platforms: Facebook, Twitter, LinkedIn and Instagram – if you haven’t or you’re new to social media, we’ll give you the low-down in a minute. But these popular...
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Persuade and influence for success with social media marketing
The entire point of any marketing strategy is to persuade and influence your audience. This is no different when it comes to social networking for business, and the very best social media campaigns are...
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How to succeed as a social media professional in 10 steps
As a business owner, a brand or a marketer, you need to be able to listen to consumers and adapt your social media strategies to comply with a fast-paced focus on interaction and engagement with your...
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Social media hot tip: Know your target audience
When any social media marketing activities are undertaken, it is critical to know your target audience. This is my hottest social media tip. The key to success with your social media plan is to...
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26 social media etiquette tips for business owners
In no particular order, here are general rules of etiquette that can be applied across all social platforms… Complete all online profiles succinctly and use your real name/business name and a...
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Facebook Insights for business: Learn from your competitors
PART 1 Over the next two blog posts we are looking at what your competition gets up to on Facebook, how you can stalk them effectively in stealth mode and what lessons you can learn from them so you...
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Lessons to be learned from your competitors on Facebook
PART 2 We recently looked at what can be learned about your business competitors from their Facebook profiles, predominantly how they utilise Facebook for their marketing strategy and who they are...
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Secret sauce: Create content that ranks highly
It’s the age-old question on every business owner’s lips…how do you create content that ranks? Is there a trick? Is there a knack? Every business with a marketing campaign that strives for ultimate...
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Doing business: The dos and don’ts of social media engagement
We all know that social media is an important part of your business marketing strategy and one that can’t be ignored (no matter how much you, as an individual or as business owner, may love or hate...
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How to develop an awesome customer persona
Developing an awesome Customer Persona is a critical first step in today’s on-line world. Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and Instagram were the top seven platforms used by...
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The Power of Small and B1G1 – One year on…
How time flies! March 2015 I published an article about meeting the chairman of B1G1 – Business for Good and how it changed my life. Paul Dunn’s outstanding presentation introduced me to the concept...
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The importance of storytelling and how social media can help
Human beings love stories. We tell and listen to them every single day. Think about your conversations – on the phone, over a coffee, at the dinner table, in bed at night with your significant other....
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15 ways to smash your social media strategy with Twitter
Twitter may well be the social media platform that offers the biggest punch, yet for the smallest amount of content shared. With each tweet limited to just 140 characters, users are forced to be brief...
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Is online purchasing impacted by social media?
According to many market research reports for online purchasing, social media may limit direct sales, with some studies finding only a rate of 1-5 per cent of ecommerce sales are directly attributed to...
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Social media for B2B marketing: It really works
Social media is a powerful platform for business to consumer marketing (B2C), yet it can also be used as an equally powerful business to business (B2B) marketing tool. In fact, social media is a...
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Social Selling – What you need to know
When social media was born a decade or so ago social selling did not exist, it was all about personal connection and socialising – nothing more. Today, however, social media is an important marketing...
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Twitter Attract, Engage, Succeed
Twitter is one social media platform that every savvy marketer should take advantage of for business marketing purposes. Yet the overall marketing equation relies on much more than simply creating a...
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Content writing tips for social media success
Content writing is the art of storytelling in a powerful way to engage consumers with your brand, and its use extends to social media. There is also a science to social media writing, and doing it...
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Killer must-use social media tools for business
As a small to medium business owner, social media is a fabulous resource for brand promotion and identity building. It is, in fact, critical for small business to have an active and effective social...
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Social media for business: The biggest mistakes to avoid
Having a well-planned and targeted social media marketing strategy for your business is an important and efficient way to broaden your reach, showcase your brand, capture new customers, and strengthen...
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